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5 Essential Areas to Master in Technical SEO

In the complex world of digital marketing, mastering the art of technical SEO is no easy task. As search engines evolve, so must our strategies to ensure optimal visibility and performance. In this article, we’ll dive into 5 crucial areas to look for when performing technical SEO on a website.

1. Crawlability

This may seem obvious, but if your website wasn’t properly set up for SEO success when it was first developed, your site may not even be discoverable by search engines! All it takes is an inexperienced developer forgetting to modify the robots.txt file to allow search engine robots to crawl the site. Another important aspect of this is making sure your website’s menu & navigation structure is logical and organized while ensuring all your important pages are being listed in the sitemap XML file.

2. Website Speed & Performance

Did you know that Google and other search engines actually consider site speed as a ranking factor? That said, it’s super important that your website has blazing fast load times on both, mobile and desktop. Simply installing an optimization plugin on your website is not always enough to pass those pesky Google PageSpeed tests. An experienced developer or SEO strategist will know exactly how to manually optimize media files & assets BEFORE they get added to the site. Additionally, picking the right web hosting solution will allow your website to load in almost no time!

3. Mobile Optimization

As mobile internet traffic is now over 55% as of November 2023, it’s crucial that your website not only looks great on mobile, but functions smoothly as well. You’ll certainly want to make sure that your website adheres to responsive website design principals so that it can look and perform great across all devices and screen sizes.

4. Optimized URL Structures

Just simply optimizing the title of a blog post or page is not enough. As a part of technical SEO, it’s important that your page URLs are clean and user-friendly, contain important keywords and that hyphens are used to separate each word in the URL. Furthermore, it’s essential to set up 301 redirects to redirect old page URLs to new ones in case your page names change over time, or when launching a new website.

5. Technical Security & Monitoring

Last, but definitely not least, technical website security is an important factor to consider when dealing with technical SEO. For example, if your website is not showing as “secure” (usually identified by a green padlock symbol in the URL bar), your SEO rankings will be affected! Google has considered this as a ranking signal since 2014. Search engines such as Google make security a top priority, so you may want to ask yourself the following questions about your website:

  • Are strong passwords enforced on my website?
  • Is there a Web Application Firewall (WAF) enabled on my site?
  • Are my website’s CMS and plugins being updated on a monthly basis?
  • Is my website getting regular malware & vulnerability scans?

These are just a small handful of areas that we recommend looking into. By systematically addressing these elements during your technical SEO audit, you can enhance your website’s performance, improve search engine rankings, and provide a better overall experience for your visitors.

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